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2019 HFMA Dixie

  • Renaissance Riverview Plaza Hotel 64 S Water St Mobile, Alabama 36602 USA (map)

Alabama HFMA Hosts 50th Anniversary Region V Dixie 

Mardi Gras is the annual Carnival celebration in Mobile, Alabama. It is the oldest annual Carnival celebration in the United States. The Region V Dixie Institute is one of the oldest, longest running conferences in HFMA. In 2019, Dixie returns to Mobile, Alabama where it began in 1969. 

Join HFMA Region V chapters:

Alabama, Georgia, Florida, South Carolina and Tennessee in celebrating 50 years of healthcare leadership. 

Key industry leaders will take front stage to discuss CONSUMERISM, INNOVATION and DISRUPTIVE HEALTHCARE. Each day, there will be unique networking events that will provide the perfect backdrop to building lasting relationships from the Women in Healthcare Spa Day, Past Presidents' Dinner, Dixie Krewe Parade and the premiere event, the 50th Anniversary Golden Gala. 

Don’t Miss These Sessions:

Disruption from Inside: Human Capital Challenges and Opportunities Facing Healthcare

Date: Monday, February 25th

Time: 4:30 PM- 5:30 PM

Location: Bon Secour II and III

Speakers: Ryan Schultz, Scott Overholt, Michelle Fox, Tucker Frazier


Join speakers, including leading HR expert and Revenue Cycle Director, in an open discussion regarding questions about how to deal with the challenges and opportunities that are accompanied with the recent changes regarding how to negotiate in the healthcare field.


Key Objectives:


  • Understand best practices with staff in today’s environment

  • Analyze current trends like pets at work, flex time, work from home & more.

  • Review research results on today’s trends and best practices


How Health First Improved POS Collections with New Approach to Patient Estimating

Date: Tuesday, February 26th

Time: 1:00 PM-2:00 PM

Location: Schooner

Speakers: Scott Overholt, Michelle Fox



In its journey to put patients first, Health First created a plan to hardwire patient financial conversations, teaching staff to talk with patients about cost. The system implemented technology giving access to patient benefit information and began providing upfront estimates to every patient, regardless of coverage. Patient financial conversations are recorded to reinforce scripting, and daily reports ensure completion of each step in the process. Outcomes include improvements in both patient experience and POS collections. Measurable outcomes: Through this process, Health First has been able to capture and integrate patient financial data such as benefits, financial clearance and pre-registration information for enterprise access and exchange. The organization leverages data to assist patients in making informed care decisions, ensuring coverage for services and communicating upfront the cost of services and the role the patient’s insurance will play. Since shifting its approach, Health First has reached over $2 million in upfront collections. Within the first month, the system collected its highest percentage of net revenue ever in upfront collections and has experienced an overall increase of 30 percent in upfront collections. Health First is now routinely reaching 2.5 percent of net revenue in point of service collections, well above the industry average of .7 percent and even the best practice of 2 percent. Attendees will consider outcomes in point of service collections and patient experience. 


Process Improvements: 

This presentation will review the processes, systems and integration points that allow providers to give accurate benefit information, self-pay estimates and payment options at the front end of the revenue cycle. 


After this session, attendees will be able to:

  • Describe the changing role of patient access associates as patient financial advisors.

  • Identify best practices in patient financial communication.

  • Assess the impact of recording patient financial conversations.

  • List the technology and integration points that support accurate patient estimating.

  • Discuss the approach of providing estimates to all patients regardless of insurance coverage.


Tools and Takeaways: 

  • Tips for hiring and retaining qualified candidates to manage patient financial communications.

  • Methods to effectively train associates in best practices for patient financial communication.

  • Strategies to improve patient estimating and improve POS collections.

Earlier Event: February 11